
Maiesch Temple Massager
Veteran Joe Meisch invented a tool to relieve the stress of intrusive thoughts, which lead to anxiety, headache, and in many veterans, suicide. He combines cranial muscular relief with aromatherapy. The handle of the tool is made with ballistic plastic, which he intentionally chose to create a connection with veterans who have become accustomed to holding their weapon at all times, and as civilians, did not have a replacement other than another weapon, which sadly many have used on themselves.
Task
Create a digital marketing strategy