Increase sales with a digital marketing strategy that is aligned with your customer’s buying journey

We utilize the BASE3model. BASE3 is a digital marketing framework that utilizes your customer’s decision-making process, algorithms, and the channels you use for communication.

Digital Marketing Services:

Overall Strategy

BASE3 Assessment

We take a look at your customer’s entire journey in detail, and identify what structure needs to be in place so that you have digital touchpoints leading them to making a purchase from you.  We will present you with a full recommendation for your entire digital presence.

Campaign Assessment

We examine your existing advertising campaigns, or identify new ones that will achieve your goals and result in leads for your business.

Traffic Assessment

We will look into your current website traffic and search records to identify any changes that need to be made in your content or with your website.

Assessment from $2500

Google, LinkedIn & Facebook Ads

Awareness Ads

Do you want to reach people who don’t yet know you exist?  Using our framework, we will identify audience segments to target with brand awareness ads.

Consideration Ads

Do you want to get found by people who are specifically looking for your product or service?  We examine your site analytics and do a competitive analysis to identify how to craft a campaign that puts you in front of the right people at the right time.

Retargeting Ads

Are you getting traffic but not as many leads as you wish?  It can take 21 times that a person is exposed to your brand before they make a purchase.  We can set up a campaign that shows your ad to people who have visited your website.

Monthly Packages from $1500

Social Media Marketing

Customer Journey Focused Content

Social media Platforms have the customer decision-making process integrated into their algorithms.  You should be creating content for your customer’s entire journey.  We can identify what content will give you exposure to new people, or that will encourage people who know about you already to decide to buy from you.

Monthly Packages from $1500

AWARENESS

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CONSIDERATION

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DECISION

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SEO

Back-End SEO

Is your website set up properly so that Search Engines can easily determine who you are and what you do?  We can apply best practices to the hidden area of your site that only search engines read such as meta tags for your images and pages.

Content SEO

Do you have content on your website that establishes you as an expert in your field?  Do you have web pages that are dedicated to the various levels of your customer journey?  We will take a big-picture look at your website content and back-end to ensure that you are poised for discovery in organic searches.

Tune-up from $1500

Monthly Packages from $1500

The Human Decision-Making Process

The following illustrations show Jasmine, an Ai engineer, going through the process of finding a way to exercise that she can enjoy.

Meet Jasmine
Consideration
Purchase
Loyalty
Advocacy