Digital marketing framework
Align your SEO & marketing with search engines and social platforms
for maximum customer engagement with your brand.
The BOLDCRAFT Digital Marketing Framework
A digital marketing framework provides you with a method for identifying what marketing activity and content will be the most effective for a particular point in the customer journey.
The BOLDCRAFT Framework incorporates the human decision making process with how algorithms align with that process, and the communication channels customers can use to guide the customer journey. By combining technical knowledge with proven marketing strategies, BOLDCRAFT provides the clearest guide for identifying lead generating campaigns.
The Three Certainties in Digital Marketing
To create BOLDCRAFT, I looked for the lowest common denominator in marketing campaigns to discover a foundation that could work for any business. I found the Three Certainties in Digital Marketing:
- Most humans make decisions using the same process
- Search & social algorithms align with that process
- Businesses are now all using the same channels for communication
Putting these three certainties into a sentence will give you:
The customer’s journey, aided by algorithms, supported by your outreach.
If you are a visual person, it is illustrated below:
Which BOLDCRAFT session is right for your business?
Hourly consulting, public group sessions, or private team training.
The BOLDCRAFT Digital Marketing Framework
Search Engines & Social Platforms want you to present information in a particular way that follows the human decision-making process. You can learn how to align your marketing with their expectations for maximum impact.
Become an expert on how to guide your new and returning customers to a sale.
Put BOLDCRAFT to work for your business.
Define your business goals
Utilizing Lean Canvas, we will examine the problems that you solve, your ideal customers, and ultimately, craft your business goals.
Segment your audience
We will segment your audience and create messaging that is unique to their needs, and based on how much awareness they have of your brand.
Using your lead funnel, we will identify touchpoints where your customer interacts with your brand, to ensure that you have the right messaging and tools in place to engage with them.
Anchored in your business goals, we identify powerful campaigns based on your customer segments, their awareness level, and the messaging that connects with them.
About the framework
BOLDCRAFT is a zero-fluff marketing framework that integrates methods used by search engines and social media platforms into your marketing strategy. Have the knowledge you need to make informed decisions about your marketing partners, campaigns, & marketing budget distribution.
BOLDCRAFT Author Wendy Louise Nog, Director of Digital Strategy with 20+ years of experience building digital brands and guiding businesses through the ever evolving digital space.
Be the marketing expert that your business needs!
Discover how ads, search & social work to grow your business
Guide Your Customer’s Decision Making Process
Search engines and social media platforms operate based on the way humans make decisions. In the BOLDCRAFT Sessions, we integrate their methodology into a marketing and content strategy that will grow your business.
The BOLDCRAFT Framework
Your guide to SEO, Content Marketing, Google Ads, Facebook Ads, E-mail Marketing & more.
How To Get A BOLDCRAFT Marketing Strategy From Us
Schedule A Consultation
Click the button below to schedule a 30 minute free consultation.
Select your discovery method
You can work with me one-on-one, with your team, with a group over zoom, or on your own with self-guided sessions.
Experience The Training
We will take you through discovery sessions that explain how the customer journey is integrated into search and social, and how you can match those methods to grow your business and get more customers.
Customers will think of you first when they have a problem that you can solve.
Your digital marketing will be simple but effective and measurable.
Your digital presence will reflect the craftsmanship of your brand
On being the marketing expert for your business
When you have a deep understanding of the methodology in use behind current digital marketing technology, you will be able to make informed decisions about your business and marketing efforts. You will know when to delegate marketing tasks, what partners you need, and how to guide them with your business goals.
You will have a simple yet powerful marketing strategy that will bring in new business consistently. You will feel confident that your business is being put in front of the right people.
Rather than juggling marketing and using hope as a method, you will know that your marketing budget is being used effectively so that you can turn to work that inspires you. As your business grows, you will begin to have more time to dedicate to starting new projects, products, or ventures.
Meet Our Clients!
We understand how challenging it can be to identify the right marketing strategy. It can feel like hit-or-miss, and often you do not have measurable results to see if there is a response to your efforts.
In the BOLDCRAFT Sessions, you will learn not only how to create powerful campaigns that reflect and guide your customer’s decision making process, but you will also learn how to gain a benefit even when a campaign does not have its intended results.
We focus on your customer’s journey so that you can continue rolling out effective marketing campaigns. You will discover what copywriting is best to attract new customers specifically for your business. Most of all, you will feel empowered with the knowledge you need to promote your business no matter what new tools or platforms arise in the digital space.
~Wendy Louise Nog, Author of BOLDCRAFT, Founder of Future Bright Digital