Get In Touch Ph: +1.415.300.7962

The BOLDCRAFT Sessions

Be transformed into a
BOLD Marketing Expert for your business

Learn how to get more clients and customers.

Create your strategic marketing plan during these hands-on sessions.

We focus on the “Awareness Journey” of your audience.  We teach you how you establish yourself as an expert in your field.  You will learn how to create messaging for your audience as they get closer to making a purchase.  You will also learn what messaging is right for emails, landing pages, ads, and even in-person presentations. 

“I liked doing the work in real-time!”

“Hearing other people’s examples, the way you organized it by sending out the shared folders was very helpful.”

“Much, much appreciated and overdue for us!”

“Invaluable information whether you are a seasoned business owner, like myself, or new”

New Micro-Session:

Find Your Content Pillars!

“Content pillars ensure that each piece of social media (or blog) content you post is as relevant to your audience as possible. Without these pillars, it can become easy to lose focus, creating an inconsistent and non-cohesive social media presence.” focussme.com

Group Class Date Options:

Dates Coming Soon!

The BOLDCRAFT Framework

Step 1.

Define your business goals

Utilizing Lean Canvas, we will examine the problems that you solve, your ideal customers, and ultimately, craft your business goals.

Step 2

Segment your audience

We will segment your audience and create messaging that is unique to their needs, and based on how much awareness they have of your brand.

Step 3

Identify touchpoints

Using your lead funnel, we will identify touchpoints where your customer interacts with your brand, to ensure that you have the right messaging and tools in place to engage with them.

Step 4

Create campaigns

Anchored in your business goals, we strategize campaigns to meet your potential customers at critical touchpoints, and with messaging that draws them to your brand.

Who the BOLDCRAFT Digital Playbook is for:

  • Solo-preneurs and Small Business Owners who want to jumpstart their marketing and have a strategic plan for growing their business.
  • Decision makers who want to ensure that their business goals are reflected in their company’s digital marketing activities.
  • Business Owners or Managers preparing to meet with their marketing team.
  • Business Owners who plan to do their own marketing and want to be sure they are on the right track.
  • Entrepreneurs who recognize that having a digital strategy will preserve start-up funding and decrease burn rates.
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Create Your BOLDCRAFT Marketing Playbook

Complete sessions that weave your business goals into a playbook that can guide your digital marketing.

About Me:

I have been building and defining powerful digital solutions for hundreds of businesses over two decades.  From forest farming to nanotechnology, there are few verticals that I have not touched. I created this implementation workshop in response to what I have observed is a common challenge for many if not most business owners:  feeling in control of their company’s digital media strategy.  

 

Education:

Master of Science in Technology Management

BA Interdisciplinary – Business, Humanities, & International Political Economy