The BOLDCRAFT Sessions
Be transformed into a
BOLD Marketing Expert for your business
Learn how to get more clients and customers.
Create your strategic marketing plan during these hands-on sessions.
We focus on the “Awareness Journey” of your audience. We teach you how you establish yourself as an expert in your field. You will learn how to create messaging for your audience as they get closer to making a purchase. You will also learn what messaging is right for emails, landing pages, ads, and even in-person presentations.
“I liked doing the work in real-time!”
“Hearing other people’s examples, the way you organized it by sending out the shared folders was very helpful.”
“Much, much appreciated and overdue for us!”
“Invaluable information whether you are a seasoned business owner, like myself, or new”
Find Your Content Pillars!
“Content pillars ensure that each piece of social media (or blog) content you post is as relevant to your audience as possible. Without these pillars, it can become easy to lose focus, creating an inconsistent and non-cohesive social media presence.” focussme.com
Group Class Date Options:
Dates Coming Soon!
The BOLDCRAFT Framework
Define your business goals
Utilizing Lean Canvas, we will examine the problems that you solve, your ideal customers, and ultimately, craft your business goals.
Segment your audience
We will segment your audience and create messaging that is unique to their needs, and based on how much awareness they have of your brand.
Using your lead funnel, we will identify touchpoints where your customer interacts with your brand, to ensure that you have the right messaging and tools in place to engage with them.
Anchored in your business goals, we strategize campaigns to meet your potential customers at critical touchpoints, and with messaging that draws them to your brand.
Who the BOLDCRAFT Digital Playbook is for:
- Solo-preneurs and Small Business Owners who want to jumpstart their marketing and have a strategic plan for growing their business.
- Decision makers who want to ensure that their business goals are reflected in their company’s digital marketing activities.
- Business Owners or Managers preparing to meet with their marketing team.
- Business Owners who plan to do their own marketing and want to be sure they are on the right track.
- Entrepreneurs who recognize that having a digital strategy will preserve start-up funding and decrease burn rates.
Are your customers on Tiktok?
Millennials now have children and are buying $million homes. Advertisers are catching on. Here is an ad for mortgage shopping.
Create Your BOLDCRAFT Marketing Playbook
Complete sessions that weave your business goals into a playbook that can guide your digital marketing.
I have been building and defining powerful digital solutions for hundreds of businesses over two decades. From forest farming to nanotechnology, there are few verticals that I have not touched. I created this implementation workshop in response to what I have observed is a common challenge for many if not most business owners: feeling in control of their company’s digital media strategy.
Master of Science in Technology Management
BA Interdisciplinary – Business, Humanities, & International Political Economy