Facebook Ads Sample Data

The Local Campaign

For Small Businesses Just Beginning To Grow

The 6-Month Grow Campaign – An Example

Potential Campaign Results – Based On Industry Averages

Total Spend

$15,400

New Website Visits

6,000-17000

New Customers*

500-1500

Cost Per Acquisition

$10-$31

 

*(based on a standard 9% conversion rate)

Instagram + Facebook Posts

240

Google My Business Posts

24 Posts + 200 images

Cost Per Click Calculation

There are many different types of campaigns, each with a different objective.  In this example, the objective is “brand recognition” and the KPI (Key Performance Indicator) is clicks to the website.  The chart to the right shows you how many clicks you would get to your website based on the cost per click.  On Facebook you do not have control of how much you pay per click, but we make adjustments as the ad is running to try to reduce that cost.

National/Regional Campaign

The following calculations are based on industry averages.

National Campaign – An Example

Future Bright National Chart Ad Spend
National Cost Per Click

Potential Campaign Results – Based On Industry Averages

Total Spend

$230,000

New Website Visits

115,000 – 300,000

(Based on an ad spend of $.50-$1.50/click)

New Customers

10,000 – 30,000

(based on an average 9% conversion rate)

Cost Per Click Calculation

There are many different types of campaigns, each with a different objective.  In this example, the objective is “brand recognition” and the KPI (Key Performance Indicator) is clicks to the website.  The chart to the right shows you how many clicks you would get to your website based on the cost per click.  On Facebook you do not have control of how much you pay per click, but we make adjustments as the ad is running to try to reduce that cost.