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Top 10 – What Every Website Needs

Updated For 2018. Every website is as unique as the company it represents.  There are, however, certain features that need to be in place in order to take full advantage of your online presence.  Below I have outlined a list of must-haves and best practices for your website and web presence.   People are reading your websites, but so are search engines, and you need to have your site ready for both audiences.  Your needs are unique, but all sites should have these implemented at a minimum.

Item 1:  Pro Must Haves

  • AMP Pages For Mobile Phones
  • Structured Data & Rich Cards for Search Engine Presentation
  • Content Delivery Networks (CDN) for Fast Sites
  • SSL – Extended Validation Certificate -Contains Org Name

Item 2:  Home Page Content

  • Logo
  • Tag Line/Mission Statement
  • Clear description of services written in text
  • 500 Words utilizing relevant key words
  • Relevant Imagery With Descriptive Alt Tags
  • Phone # that is clickable
  • E-mail Address that is clickable
  • Testimonial(s)
  • Social Media Links (see below)
  • License #, Memberships, affiliations (if relevant)
  • Copyright

Item 3:  Call To Actions

  • Newsletter Sign-Up
  • Main Product purchase link/sign up
  • Facebook Share
  • Twitter Share

Item 4:  Website Content

  • Relevant page titles (Important for SEO)
  • Well-written content with relevant keywords and key phrases throughout
  • Images with relevant file name titles and descriptions

Item 5:  Design

  • You MUST have a mobile friendly website.

Item 6:  Techie Stuff

  • Favicons and icons – multiple sizes: read here >
  • “Open Graph” thumbnail code – image set for Social Media
  • Meta Tags For SEO
  • Site Map Submitted to Google
  • Indexed with Google – verification
  • User name NOT “admin”

Item 7:  Webmaster Tools

  • Weekly back-up
  • Google Drive – for back-ups & doc storage
  • Google Analytics
  • Google Webmaster Tool account
  • Google Keyword Tool account

Item 8:  Social Media Must-Haves

  • Facebook Business Page
  • LinkedIn Business AND personal
  • Google+ page and registration of address
  • Google+ Reviews
  • Yelp Listing for your business
  • YouTube Channel

Item 9:  Lead Management & CRM

By now, most users don’t want to have to tell you information that you should already know.  You need a sophisticated CRM system that builds a profile for each of your customers so that you can provide the customized service that they expect in a big data age.

Examples are:

  • Click Funnels
  • InfusionSoft
  • SalesForce
  • Zoho CRM


Item 10:  The So-Cast Model

To save time and efficiency, your Social Media Broadcast (So-Cast) should be automated in the following way:  when you add new content to your site, you should be able to post that content to Facebook and LinkedIn plus other social media sites with one click.  Additionally, your newsletter should be set up to link to your website so that you can easily select articles from your website for your newsletter.  You should then be monitoring your web traffic using Google Analytics and modifying your content based on that data.

Photo by on Unsplash

Author avatar
Wendy Louise Nog, MSTM