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Web Design & Digital Media Secret Sauce

Content Marketing Strategy In The North Bay

Phase 1:  Discovery

  • Free/Initial Consult – 30 min
  • Project Assessment (For A Fee)
    • Lean Canvas Business Plan Exercise
    • Scope Of Work, Timeline
    • Estimate + Contract

Phase II:  Design & Content Development

  • Hero’s (Customer’s) Journey Exercise
  • Touchpoint Exercise
  • Logo, Colors/Brand Board Creation
  • Image Styling & Image Gathering

Phase III:  Build

  • Development Site Creation
  • Addendum A Document – To Record All Accounts
  • Social Media Profile Creation
  • Analytics & Social Pixels & Keys

Phase IV:  QA & Launch

  • QA Check-List
  • Launch
  • Post-Launch QA
  • Site hand-Off

Phase V:  Marketing

  • Objective First Marketing
  • SMART Goals
  • Calculate Ad Spend
  • Launch, Monitor, Assess

TOOLS AND RESOURCES

Recommended Hosting Provider

Flywheel Agency Account

Google Folder Copying Tool

Project Management

Procedure & QA Checklist Sheet

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Letter & Announcement Templates

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Phase I:  Discovery Tools

Lean Canvas Template

The Lean Canvas Business Plan, created by Ash Maurya

Time to complete:  1.5-2 hours with client + 1 hour for editing

Walking your client through the creation of a Lean Canvas Business Plan helps you get clarity on their goals, target customer, resources, and more.  It also helps you and your client learn each other’s language, and to identify their passion and the tone and culture of their business.    These all will be reflected in what ever you create for them.

The Golden Touchpoints

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Phase II:  Design & Content Development

The Hero’s Journey

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Ad Copy / Headline Generator

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Social Header Template – Photoshop

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Social Ad Size Template – Photoshop

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Author avatar
Wendy Louise Nog, MSTM
http://succinct-boot.flywheelsites.com