The Local Campaign
For Small Businesses Just Beginning To Grow
The 6-Month Grow Campaign – An Example
Potential Campaign Results – Based On Industry Averages
Total Spend
$15,400
New Website Visits
6,000-17000
New Customers*
500-1500
Cost Per Acquisition
$10-$31
*(based on a standard 9% conversion rate)
Instagram + Facebook Posts
240
Google My Business Posts
24 Posts + 200 images
Cost Per Click Calculation
There are many different types of campaigns, each with a different objective. In this example, the objective is “brand recognition” and the KPI (Key Performance Indicator) is clicks to the website. The chart to the right shows you how many clicks you would get to your website based on the cost per click. On Facebook you do not have control of how much you pay per click, but we make adjustments as the ad is running to try to reduce that cost.
National/Regional Campaign
The following calculations are based on industry averages.
National Campaign – An Example
Potential Campaign Results – Based On Industry Averages
Total Spend
$230,000
New Website Visits
115,000 – 300,000
(Based on an ad spend of $.50-$1.50/click)
New Customers
10,000 – 30,000
(based on an average 9% conversion rate)
Cost Per Click Calculation
There are many different types of campaigns, each with a different objective. In this example, the objective is “brand recognition” and the KPI (Key Performance Indicator) is clicks to the website. The chart to the right shows you how many clicks you would get to your website based on the cost per click. On Facebook you do not have control of how much you pay per click, but we make adjustments as the ad is running to try to reduce that cost.