The Five Steps You Should Not Skip In Your Content Marketing Strategy
- Define the goal of your content
- Identify key words and phrases
- Write and publish the article
- Share it absolutely everywhere
- Monitor & Measure Engagement
There is no way around it, creating and executing a Content Marketing Strategy requires going through a rigorous process without skipping any of the steps. It is going to take time. You may wonder if it is the right choice for your business. If you are in the service business, absolutely yes. If you are selling products, your time should be spent posting images and video on Instagram, Pinterest, and running Facebook ads. You also should be sure that your products are appearing in Google for product searches.
BONUS:
Below are two free tools that you can use to identify keywords and improve your content.
Keyword Test: TagCrowd.com.
Longtail Keyword Tool: https://www.wordstream.com/keywords
