Start Selling Online – Fast and Low Cost – Wendy’s Recommendations

Start Selling Online Fast

Time Needed:  3-5 hours – tasks can be completed at any time of day.

This page will tell you exactly how to quickly start an online business. On April 8, 2020, the New York Times wrote an article titled, Tiny E-Merchants May Be Huge For Local Economies.  Small e-commerce businesses pull cash into local economies, and may be key to the recovery that can begin now when you start or move your business online.  Your idea, product, or service is CRITICAL to your local economy’s repair, so go for it!  You should do the steps in this exact order.

Instructions:  Follow the below steps, and record your account and other information in the document provided below by clicking on the red button “Get The Checklist”.  If you are unable to print, record your information in a notebook following the format in the document.  Take a photograph of your pages in case you lose the notebook.

Dear You,

I believe that the world needs your ideas, and that the small businesses that emerge from solutions like yours will rebuild our economy.

All my love,

Wendy Louise Nog, Founder
Future Bright Digital
wendy@futurebrightdigital.com
415-275-0970

Recommended Mobile Apps:

WordSwag – adds text to images

iMovie – can crop video & add sound

MixCaptions – adds captions to video

Recommended Tools:

Zoom – Video Conferencing

THE STEPS

1. Choose A Business Name, Register A Domain Name – $20

  • GoDaddy – do not purchase anything else no matter how hard they try to sell it to you

2. Create All Three Core Payment Accounts – Free to set up

Note:  If you do not have a Tax ID for your business, use your personal social security number and bank account until you do.  Set up is free. They will take a 2-3% chunk of each sale.

3.  Products & Prices – Identify just a few – start small

  • Product Name
  • Problem Product Solves
  • Product Description
  • How To use
  • Price

4.  Write your Content:  Images & Text

Don’t spend more than an hour working on this content.  You can always change it later.

  • Images:  A logo is good to have but can come later
  • Images:  Select a main image to use on social media profiles
  • Images:  Select one or more images for each product.  Start with just a few products.
  • Identify Keywords & Phrases:  What will people be searching for when they find you?*
  • Paragraph About Your Business:  Describe Your Products Generally In One Paragraph:  What problem do they solve and how your products make people feel.
  • Paragraph About You:  What inspired you to create this product?   Tell your story in one or two paragraphs

5.  Create A MailChimp Account – Free up to 2000 subscribers

Mailchimp will be used to collect email addresses of people who want to hear from you.  You will be able to send out newsletters, special offers, and more!

6.  Create the following Social Profiles – Free

7. Create An Online Store (Website)

Be sure to add links to your social media profiles and connect your MailChimp account to the platform.

  • Shopify – for manufactured products like bags, clothing – $30/month
  • Etsy – For items made by hand by you – about $.20 per product listing
  • Square – Not Pretty But Functional Website – Free
  • BentoBox – For food & restaurants – $79-$150 – Call Future Bright For Deal
  • Wix Store – sell anything – $30/month
  • Teachable – Online Courses – $29/month
  • Affiliate (sell other people’s products)  Free WordPress.com site*
  • DO NOT use GoDaddy website builder

*To create an affiliate site, you sign up with affiliate programs, and then put links that are made for you onto your website.  You do not need to take payment, the businesses who provide the links for you will handle all transactions.

You Can Start Selling!

8.  Promote your product(s)

  • Share to your personal Facebook/Instagram pages – Free
  • Share on Facebook/Instagram business pages – Free
  • Facebook Ads – Can spend $20+
  • Google Ads – Wide range from $20-$10,000/month

Note:  Manage Your Reviews

Testimonials and reviews are an important part of the customer journey.  It is important that you respond to reviews, and encourage ongoing dialog between yourself and your customers. The below platforms are the main hosts of reviews used by customers:

  • Yelp
  • Google My Business

**Information About Keywords & Phrases

Your content should be written with this in mind:  searches people make on search engines generally fall into three main categories:  Informational (just looking for info), Navigational (trying to find a specific entity or place), Transactional (ready to buy).  To boost your ranking, you should identify key phrases used in those three categories where your business could appear, and then incorporate them into your content.

Example Business:  Ceramic Baking Dish Maker

Informational Search:  “Best apples to use in apple pie”

Navigational Search:  “Baking Tools Store Nearby”

Transactional Search:  “Apple Pie Pan”