Phase 1: Discovery
- Free/Initial Consult – 30 min
- Project Assessment (For A Fee)
- Lean Canvas Business Plan Exercise
- Scope Of Work, Timeline
- Estimate + Contract
Phase II: Design & Content Development
- Hero’s (Customer’s) Journey Exercise
- Touchpoint Exercise
- Logo, Colors/Brand Board Creation
- Image Styling & Image Gathering
Phase III: Build
- Development Site Creation
- Addendum A Document – To Record All Accounts
- Social Media Profile Creation
- Analytics & Social Pixels & Keys
Phase IV: QA & Launch
- QA Check-List
- Launch
- Post-Launch QA
- Site hand-Off
Phase V: Marketing
- Objective First Marketing
- SMART Goals
- Calculate Ad Spend
- Launch, Monitor, Assess
TOOLS AND RESOURCES
Recommended Hosting Provider
Flywheel Agency Account
Google Folder Copying Tool
Project Management
Phase I: Discovery Tools
Lean Canvas Template
The Lean Canvas Business Plan, created by Ash Maurya
Time to complete: 1.5-2 hours with client + 1 hour for editing
Walking your client through the creation of a Lean Canvas Business Plan helps you get clarity on their goals, target customer, resources, and more. It also helps you and your client learn each other’s language, and to identify their passion and the tone and culture of their business. These all will be reflected in what ever you create for them.