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BOLDCRAFT Sessions & Materials

About Course

About the instructor

Course Curriculum

Welcome Message

BOLDCRAFT Sessions & Materials – Introduction

  • Lesson A: Intro Video
    02:13
  • Lesson B: Materials Needed
    03:31

Session 1: Lean Canvas Business Plan

  • Lesson B: About The Lean Canvas Business Plan
    08:16
  • Lesson C: Craft Your Bold Lean Canvas- Start video at 2:54
    17:00

Session 2: Your Customer

  • Lesson A: The Customer (Hero’s) Journey
    11:35
  • Lesson B: Customer Segments
    14:10
  • Resource – Ad Copy Generator
    00:00

Session 3: Touchpoints & The Lead Funnel

  • Lesson A: Touchpoints For Your Business
    04:14

Session 4: Architecture Of A Digital Marketing Campaign

  • Lesson A: Campaign Brainstorming
    16:38
  • Lesson B: Digital Campaign Planning Document
    15:32

Summary

  • Conclusion Video
    02:55